Yellow Jersey PR has been retained by Videojug, the digital publisher of consumer and corporate videos. The independent business comms agency will develop and implement B2B and B2C media relations campaigns to raise Videojug’s profile. Videojug provides branding video services and enables businesses to target tens of millions of viewers through branded content and its own proprietary channels. […]
Home appliance brand Beko has hired sports and entertainment marketing specialist Synergy to handle the global launch of its sponsorship of FC Barcelona, following a competitive pitch. Synergy has developed a PR, digital and experiential campaign, which will be co-ordinated across key Beko markets around the world from Synergy’s London office. The ‘Official Partner of Play’ campaign, which launched […]
In the second part of our series looking at the future of the press with board members of the London Press Club (LPC), Gorkana‘s Ronan George talks to LPC director Vikki Cook, founder and owner of Cookie Media, about what journalists want from their own events, the changing media landscape and lessons she has learnt […]
Instinctif Partners, an international business comms consultancy, has expanded its presence in the US with three senior hires in its New York and San Francisco offices. In San Francisco, Instinctif has named Philip Sontag, previously a communications consultant at BDC Marketing 360, as engagement director. TJ Worley, previously COO and VP of Production at Camp Creative, joins […]
British shirt maker Thomas Pink has appointed sports marketing agency Pitch to launch its partnership with the British & Irish Lions 2017 Tour, following a competitive pitch. Thomas Pink is the official formal wear outfitter to the Lions 2017 and will produce blazers, shirts, ties and formal wear accessories for Lions players and squad members. […]
Jago Communications has had its Northern Ireland-based consumer PR brief with VisitScotland extended to include the Republic of Ireland, following a competitive pitch. Jago, which was set up in Belfast in 2012, has worked with VisitScotland for the last two years in Northern Ireland. The agency will now work with the VisitScotland team on a consumer PR programme […]
Grayling has been appointed by Lloyds Banking Group to support its public affairs engagement across the UK. The agency will focus to support Lloyds in the delivery of its ‘Helping Britain Prosper’ plan, which focuses on the key social and economic challenges facing the UK. Grayling, which has worked with the banking group for over […]
Honda UK has chosen automotive agency Prova PR to act as the PR provider for its entire Honda dealer network, following a four-way pitch. Warwick-based Prova has been briefed to provide full media support to the 180 franchised and independent Honda dealers across the UK, with the aim of increasing brand awareness and footfall to […]
Ruder Finn has brought in Brands2Life’s Robin Grainger to take on the newly-created role of director of connected comms. Grainger, who will be based in Ruder Finn’s London office, has been briefed to lead the development of an international capability that aims to help clients enhance their comms by drawing on “complementary expertise” within the agency. Working […]
Jonathan Jordan, Founder and Senior Partner at corporate affairs advisory firm Sermelo, says the high profile revelations and the ensuing media frenzy surrounding ‘The Panama Papers’ story has lessons for PRs and communicators about building and maintaining trust with their audiences and the importance of getting their crisis management plans in place, and implementing them […]