Weber Shandwick has partnered with economist, author and honorary professor at UCL Noreena Hertz to explore how brands engage with ‘Generation K’. Weber’s partnership will build on Hertz’ extensive ongoing work on what she calls ‘Generation K’ – or 14 to 21 year-olds – named after The Hunger Games’ heroine Katniss Everdeen. Hertz’s research reveals that […]
Tom Blackwell, CEO at EM, on why there is no such thing as a ‘dull mandate’ in Russia, his admiration for Alibaba’s Jack Ma and the challenge of finding the right cheese. How did you get into international corporate communications? By complete chance. I never had any intention of working in communications. I just happened […]
Glasgow Science Centre has appointed The BIG Partnership to help promote the scientific institution and the benefits of science to a range of audiences over the coming year. Glasgow-based BIG won the retained PR brief following a series of successful project work for the Glasgow Science Centre last year, including the re-launch of the […]
Red deputy editor Saska Graville has joined Ketchum London as director of consumer lifestyle. Graville was previously deputy editor at Red, where she worked on the title across print, live events and digital platforms. She also helped Red build alliances with several influential women and brands; conceiving and leading Smart Women Week and running the Red Women of the […]
Caroline Blainey, advertising industry veteran and former senior art director at the Guardian, has joined Unity as creative director. Blainey will take overall responsibility for the agency’s creative output and processes. She will also act as head of Unity’s Creative and Production Hub. Her career spans more than 17 years, with experience delivering a […]
The Crisis and Litigation Communicators Alliance (CLCA) has announced Aria Partners as a new member firm from Paris. Aria Partners is the first member from France to join the group. Established in 2009 by three founding firms across Europe and the US, the CLCA is an international PR network providing crisis and litigation PR advice. Louise […]
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News. Pitch Wins The Financial Times handed Golin a brand reputation brief, with a focus on digital advertising. Center Parcs brought in Hope&Glory as […]
This week’s World Retail Congress (12-14 April) emphasised the need for retailers to create an all-encompassing experience for consumers as global sales slow and brand loyalty becomes a thing of the past. Speaking to experts at agencies Bottle and Portas, Gorkana looks at how PR can help retailers to engage consumers further. Attending the event, brands […]
Carpet cleaning specialist BISSELL has appointed Speed Communications to handle its UK brand comms, following a competitive pitch. Speed has been retained to help BISSELL educate consumers on the importance of carpet cleaning in order increase brand awareness, generate consumer demand and drive product sales, and support wider category growth. The account will be led […]
Lara Leventhal, Ogilvy PR’s deputy MD, has left the WPP-owned agency to take on the newly-created role of MD at Spider PR. Leventhal (pictured left) joins Spider after an 18-month stint at Ogilvy PR, where she was deputy MD. Before that, she was MD at Eulogy. Spider PR has created the MD role as it reports over 30% […]