Gorkana’s first Charity Attitudes Benchmarking Survey shows how positive and negative media coverage can affect charity campaign success and, in particular, how positive media coverage can influence people to make donations. This year has not been short of challenges for organisations in the third sector, as stories such as the latest investigation on Age UK’s […]
Sunfly Karaoke, provider of karaoke hardware and music tracks, has appointed Quite Great to handle its communications. In addition to handling Sunfly’s PR, Quite Great will support the company in launching an innovative new streaming service to allow users to access Sunfly’s karaoke library via their tablets, smartphones and TVs. Established in 1991, Sunfly holds a catalogue of 14,000 […]
Ahead of the launch of Countryfile Live, SME London Ltd, under licence from BBC worldwide, has appointed House PR to lead and activate the PR strategy around the first event. Countryfile Live takes place at Blenheim Palace on August 4 to 7. Tom Clarkson, SME London’s marketing director, said: “We are delighted to be working with […]
Virgin Holidays has appointed Kelly Grindle as a PR lead as it looks to refresh its external communications. Grindle will be responsible for overseeing all PR and external communications for Virgin Holidays. The new role will include management of the Virgin Holidays press office, planning and execution of integrated consumer campaigns, social media integration and management […]
The RNLI (Royal National Lifeboat Institution) has appointed Red Consultancy to support its Mayday fundraising campaign, after a competitive pitch. Annually, the charity runs the Mayday campaign as its own “call for help” and this year it has targeted £750,000 in donations, to raise funds to keep the charity and 237 lifeboat stations operating around the UK. […]
Monster Jam, which claims to be the world’s largest monster truck tour, has appointed instinct pr, a London-based consumer PR agency, to handle its comms. The Monster Jam account win expands the firm’s entertainment division, having worked with Feld Entertainment on its Disney on Ice show since 2012. instinct will provide PR support for Monster Jam, a live […]
With the launch of a new daily Eat & Drink section in today’s Metro UK, commissioning editor (features) Jenny Stallard talks to Gorkana‘s Caleb Greenland about the free paper’s newest content, the growth of dating features and why there’s sure to be a raccoon café in Shoreditch some day soon. Describe your role at Metro UK. My title is commissioning […]
Axel Springer-backed news platform, Upday, has appointed Rooster to build brand and product awareness in the UK. Rooster is set to position Upday as an innovator among the UK media and advertising trade press, ahead of the launch of a new mobile advertising offering in June. Rooster will identify relevant opportunities in tech titles and columns […]
Claire Etchell, founder of marketing and PR industry blog NakedPRGirl, has been brought in by fitness fashion brand Zakti to launch its SS16 menswear range, as well as promote its women’s active wear offer. Zakti was launched as a sister brand to outdoor retailer Mountain Warehouse and now has four stores: two in London in Upper […]
The Care2Save Charitable Trust has brought in Refresh PR, alongside brand and comms firm Thrive Creative and digital agency Reason Digital, to lead a number of creative campaigns, including a partnership with Bentley. Refresh PR, Thrive Creative and Reason Digital will work together to raise awareness of Care2Save’s year-long schedule of campaign activity to encourage people around the world […]