When Betfair looked to beat its competitors last year, Pitch came up with a year-long campaign which challenged Olympic cyclist champion Victoria Pendleton to abandon the bike and sit in the horse saddle. The results? A 49% increase in Betfair customers as the campaign reached its peak. Campaign: Victoria Pendleton Switching Saddles Client: Betfair PR Team: Pitch Timing: […]
Milestone Group, the company behind youth employment venture The Passion Project, has appointed Walbrook PR to handle its financial communications and investor relations. Milestone, which is led by chief executive Deborah White (pictured), is listed on AIM. It reported revenues of £318,035 in the 12 months to 30 September 2015. Last month, it raised £549,500 […]
Taylor Herring has been appointed by Kellogg’s to promote its role as official sponsor of Team GB and its #GreatStarts campaign 100 days ahead of the Rio Olympics. Olympic stars, including Sir Steve Redgrave, Louis Smith and Rebecca Adlington, are featured in #GreatStarts recreating iconic Hollywood morning scenes. The campaign will roll out over the coming months and […]
PR and marketing agency Shooting Star has secured a contract with AJ Purchasing, a procurement and supply chain business which specialises in the care sector. AJ Purchasing has appointed Shooting Star, which has offices in Lincoln and Bristol, to assist with the delivery of its new branding with a view to delivering PR in the […]
Mercieca has been briefed to raise awareness of the launch of CocoPro, which claims to be the “world’s first high protein pure coconut water”, in the UK. The integrated agency will lead both the brand’s trade and consumer PR. Rory Lawson, founding partner at CocoPro, said: “We hired Mercieca because it has strong credentials in […]
New watermelon water brand What A Melon has called in creative comms agency Tin Man to handle its UK launch next month. Tin Man will be responsible for the creative launch campaign for What A Melon, described by the brand as ‘the new Coconut Water’, as well as provide ongoing consumer and trade press office activity. The agency aims to […]
Global comms agency Way to Blue has been handed a retained consumer PR brief for baby wipe brand WaterWipes, following a competitive pitch. Way to Blue has been briefed to launch a series of brand campaigns to support and extend the reach of a national UK TV, print and digital advertising programme, which includes […]
Cogent Elliott has been chosen by British Cycling, the governing body of cycle sport in the UK, to handle film and online digital activity for two of its national programmes, ‘Breeze’ and ‘Ride Social’. ‘Breeze’ is British Cycling’s biggest programme to get more women into riding bikes for fun, and aims to help women […]
W has enhanced its digital division with the appointment of Deep Focus London’s Joe Barnes as head of digital. Barnes will work alongside W’s senior leadership team, which includes CEO Warren Johnson, MD Richard Tompkins and strategy director Adam Leigh, with a brief to oversee multimedia output for clients including Unilever, Gruppo Campari, Levi’s and […]
Jo Chappel, creative director at Fever, on finding those eureka ideas during the most menial of tasks, launching a “Culture Vulture” programme to enhance creativity at the agency, and growing to love pitching to the press. Before I reach the office in the morning, I’ve already… Had a cup of builders tea and fed my cats. We’re […]