Portland Engagement, the internal comms practice opened by Portland Communications last year, has launched an engagement assessment tool called HERO which it is offering in a service to clients. The name is an acronym for Hear, Engage, React, Optimise, and Portland claims that “unlike traditional opinion survey tools, HERO examines your unconscious decision-making and reveals […]
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News. Pitch Wins Global comms agency Way to Blue has been handed a retained consumer PR brief for baby wipe brand WaterWipes, following a […]
Consumer data specialist Callcredit Information Group has appointed Octopus Group as its retained PR and social media agency following a competitive three-way pitch. Octopus Group will be undertaking a public relations and social media programme worth six figures. Tom Holland, Octopus group director, will lead the account and report to Callcredit’s interim communications director, Mary […]
MHP Communications has announced its 30 To Watch 2016, its annual list of young journalists who are “making a difference” to the UK media industry. Ian Kirby, head of media at MHP, said: “Now in its fifth year, the MHP 30 To Watch continues to champion the rising stars of the media industry, and those who we […]
Ruwan Kodikara, a former special adviser to the deputy Prime Minister, has been appointed as senior manager of corporate communications at Amazon UK. Kodikara will join late next month from public affairs agency Quiller Consultants, where he is a senior consultant. He will report to Amazon UK’s director of communications Dan Perlet and his role […]
WorldRemit, the UK’s fastest-growing tech company according to Deloitte, has appointed Red Consultancy as its UK comms agency. The WorldRemit app lets people send money instantly to their friends and family in other countries, all over the world. Red, which won the account following a competitive pitch, has been handed a consumer and industry brief to raise brand […]
Burson-Marsteller’s brand and consumer practice has been chosen to promote Denmark’s second largest city, Aarhus, in the run-up to its year as the European Capital of Culture 2017. The agency has been briefed to drive consumer and media awareness of the city’s attractions and maximise its international visibility. Dennis Abbott, MD of comms at Burson-Marsteller, […]
Boutique bowling brand All Star Lanes has appointed Belt & Braces as its retained PR agency. Belt & Braces has been briefed to lead comms activity across All Star Lanes’ London venues in Holborn, Bayswater, Brick Lane and Westfield Stratford, as well as its Manchester location, with a focus on promoting the brand’s food and […]
Firstlight (pictured above) and three other PR agencies have been featured in the 2016 edition of Great Place To Work’s employer rankings. Firstlight, a business-to-business and health PR agency, was placed at number 11 in the UK’s Small Workplaces category which features companies employing between 20 and 49 staff. Three other agencies were included in […]
Warren Johnson, founder of W Communications, says the launch of digital agency fortysix last week at Ad Week Europe has reinvigorated the diversity debate and offered a lesson for PR. Fortysix is part of advertising group Dentsu Aegis Network [parent company of a W client] and will be made up of digital native talent from diverse backgrounds who […]