Olympic Holidays hires TippetPR

UK-based travel company Olympic Holidays has hired TippetPR on a one year communications brief which encompasses trade, consumer and digital activity. TippetPR will look to develop greater brand visibility for the travel agent as it looks to increase sales through online and offline channels. Carl Catterall, head of marketing and communications at Olympic Holidays, said: […]

Hotwire wins multi-country brief with Nuance

Hotwire has been appointed as the European PR agency for Nuance, a business providing voice and language tools for both businesses and consumers. The agency will work across the UK, France, Germany, Italy, Spain and Benelux after winning a competitive four-way pitch. Hotwire is set to deliver an integrated campaign across earned, owned and digital communications […]

Elephant Communications makes senior hires

 Elephant Communications has made two appointments to support the consultancy’s growth in 2016. Jim Follet joins Elephant as account director and will work on the agency’s growing portfolio in the arts and live music including classical music, rock music and public art expositions. Zoe Baptie joins the agency as a senior account manager. She will […]

Economist group study finds execs trust brand content

The Economist Group’s ‘Economist Intelligence Unit’ study has shown that emerging executives are more likely than their elders to trust brands as publishers. The study, in association with communications consultancy Flagship Consulting, reveals that respondents who have been working for fewer than ten years are over 50% more likely to find company websites helpful for […]

How the rise in chatbots impacts digital PR

Chatbots, which brands and publishers are using more frequently to engage with digital audiences, could reach up to two billion users in the next couple of years, according to Digiday. Gorkana asked agencies Diffusion, Firstlight PR, Good Relations and Threepipe what implications this trend has for PR.  The boom in messenger apps, such as Whatsapp, Facebook Messenger, Snapchat and Skype, has led […]

Iroquois wins UK brief for Olympics’ official supporter 361°

Chinese sports footwear brand 361°, an official supporter for the 2016 Olympic Games and Paralympics in Rio de Janeiro this August, has chosen Iroquois to handle its UK PR as part of the brand’s wider European expansion plans.   361°, which has the strapline ‘One Degree Beyond’, has briefed the agency to provide a media strategy focusing on the […]

Lloyd’s insurance market reappoints Gong

Gong Communications has been reappointed to work on Lloyd’s insurance market’s international diversity and inclusion festival, ‘Dive In’. The agency will manage this year’s festival (27-29 September) after the previous ‘Dive In’ event reached nearly 1800 delegates and attendees, according to Gong. ‘Dive In’, which hosts high profile speakers, workshops and branding events, has been […]

Hanover promotes Henley Royal Regatta 2016

Henley Royal Regatta has appointed Hanover Communications to provide PR support for the annual rowing event’s 2016 edition and help enhance its reputation for future years.   Hanover Sport, the agency’s sports practice, has been briefed to ensure that Henley Royal Regatta, which this year takes place from 29 June to 3 July, is viewed […]

David Wiles joins Good Relations as consumer director

Chime-owned Good Relations has brought in David Wiles from Shine @ The Academy as consumer director, with a brief to provide senior client advice and business development. Wiles spent three years at Shine @ The Academy (previously Shine Communications) as consumer director, where he led accounts including Sony Computer Entertainment Europe and eBay. His experience […]