As Aspectus explores a service model incorporating more animated videos, infographics and cartoons, Alastair Turner, the agency’s Global CEO, explains how delivering PR is driven by three major factors and continues to grow and evolve. PR is all about engaging an audience and changing people’s attitudes or behaviour. To achieve engagement, we persuade through creative communications. That […]
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News. Pitch Wins The Lifestyle Agency has been appointed to handle the PR for Roger Daltrey’s limited edition Champagne, which is being launched to […]
Gay Collins, one of the three founding partners of Montfort Communications, on what she loves about her job, her advice for people looking to get into financial PR and the role of The 30% Club. What’s the highlight of your working week? There’s so much to choose from. Nothing beats coming into the office and getting […]
Merger and acquisition (M&A) deals in the global PR sector have risen by 54% in the first quarter of 2016, according to research by Results International. RI’s director, James Kesner, told Gorkana what this means for the industry and which specialisms are attracting investment. Results International’s report shows that 20 M&A deals have been initiated in the first quarter of […]
The Lifestyle Agency has been appointed to handle the PR for Roger Daltrey’s limited edition Champagne, which is being launched to celebrate 50 years of rock band The Who. It has been briefed to raise the profile of Daltrey’s new offer, targeting a cross-section of media, including news features desks, music and arts correspondents, and food and drink press. The Who […]
TV vocal coach and chair of the UK’s judging panel for The 2016 Eurovision Song Contest, CeCe Sammy, has taken on Tin Man to help raise her profile as “one of the world’s top singing and musical educationalists”. A former backing singer for Diana Ross, CeCe has previously worked to develop artists such as the Spice […]
FlyClubAir, a “members-only” airline which will run flights from London to Manchester and Edinburgh, has hired Rooster PR. Rooster’s brief will be to raise brand awareness through PR and social media in order to build a membership base in the lead-up to the services’ launch this September. FlyClubAir’s benefits are time-saving and the ability to avoid the […]
In the third part of our series looking at the future of the press with board members of the London Press Club (LPC), Gorkana’s Ronan George talks to Robert Jobson, director of the LPC, joint chairman of London Press Club Ball 2016 and royal editor at the London Evening Standard, about organising the LPC ball, the […]
Directa Plus, an Italian manufacturer of graphene-based products, is using Luther Pendragon to handle PR as it pursues an initial public offering on AIM. Graphene is an ultra-thin, but strong material, derived from graphite and Directa Plus has developed a proprietary, scalable manufacturing process to produce engineered graphene materials, which have found end-use applications such […]
Property developer Ziran Land has appointed Gough Bailey Wright to carry out public consultations for a range of schemes. The appointment follows a redesign of Ziran’s corporate website, which GBW undertook, and adds another developer to its portfolio. Gough Bailey Wright’s specialist property PR team, which works closely with the agency’s creative, digital and production departments, […]