In Gorkana’s exclusive video interview with John Croll, CEO at iSentia, John shares his expectations for the 2016 AMEC Summit and discusses the talks he is most looking forward to. He also explains why metrics matter so much to his organisation. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International […]
Ahead of going on stage to welcome delegates to this year’s AMEC Summit 2016, Myles Johnson, UK MD of Gorkana, reveals why it’s set to be the biggest and best AMEC Summit to date and why metrics can help comms professionals #PRove their value. The Association for the Measurement and Evaluation of Communication (AMEC) is […]
Healthcare media relations strategist, Judith Moore, joins Portland Health as an associate director. Previously Moore held roles with the UK Government, global PR agencies – such as Chandler Chicco Agency and Burson-Marsteller – and with universities. As the public health minister’s media spokesperson, Moore has provided guidance around a number of controversial health issues such […]
Redleaf Communications’ campaign with the Chartered Insurance Institute was among the winners of the Insurance Marketing and PR Awards which are held by Insurance Post and Insurance Age to recognise communicators who operate in the insurance industry. The Insurance Marketing and PR Awards recognised insurance providers, and the teams and agencies who handle their communications, across 14 categories. On […]
This White Paper, written ahead of the 2016 AMEC Summit, by Gorkana’s head of insight, Paul Hender, looks at analysis best practice in PR and how you can use it to make your comms more effective. As measurement becomes increasingly important for PR, the study will describe how to implement a robust measurement programme in your […]
BBC education correspondent, Sean Coughlan, recently published an opinion piece on the international education and innovation title WISE ed.review, which argues that there are fewer reporters in the education sector and this means that “deserving” stories do not always get covered. Gorkana asks PRs from Catherine Lane and Mango Marketing what this means for PRs […]
The Association for the Measurement and Evaluation of Communication (AMEC) is set to launch its annual International Summit in London this week (15-16 June). With Gorkana as headline sponsor, the conference gives attendees the opportunity to discuss the latest developments, learning and new ideas in communications measurement. On Wednesday, the event will host a range […]
Leeds-based PR and social media specialist Wolfstar has been appointed by the central marketing organisation for UK fleece wool, British Wool Marketing Board, to deliver an integrated PR and digital campaign for its education website, British Wool Learning. Wolfstar has been briefed to increase awareness of British Wool Learning among teachers, parents and club organisers […]
PR, digital and creative comms agency Citypress has brought in Golin London’s Ruth Clifford as director of social media. Clifford joins Citypress’ Manchester HQ from Golin London, where she was a digital director, leading social media programmes for brands including Toblerone, Unilever, Johnnie Walker and Great Western Railway. With more than seven years’ experience, Clifford […]
Crystal Palace Football Club has appointed The Football Association’s Joanne Budd as head of PR and media relations. Budd is currently head of media operations at The Football Association, where she has worked on the organisation’s public-facing comms activity for more than two decades. She joins Crystal Palace in August ahead of the new Premier […]