At the AMEC summit, Chris Foster, worldwide executive vice president at Burson-Marsteller, explains why he believes ‘metrics matter’, talks about measurement as a journey and looks forward to a Gorkana party. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow […]
In his role as director for Hanover Communications, Alex Thomson will help to provide strategic advice to blue chip clients. Since 2010, Thomson has overseen Localis’ growth into a leading think tank on issues related to localism and the devolution of power in the UK. Thomson also helped develop the Conservative Party’s thinking on decentralisation, local government, […]
David Lawrence has left Weber Shandwick, where he was a senior director, to lead the UK division of international integrated marketing agency PPR Worldwide. The newly created role will report to Pamela Fieldhouse, EMEA CEO of the WPP-owned agency, who said: “David has an outstanding track record in building long-term client relationships, combined with a […]
Here are some of the highlights from day one of the AMEC International Summit 2016, including notes and comments from the speakers and the community. Jeremy Thompson, chairman at AMEC and managing director EMEA at Cision, started the morning by announcing that Richard Bagnall, CEO at Prime Research, is set to take over the reigns […]
Chris Foster, worldwide executive vice president at Burson-Marsteller, has published worldwide research, in partnership with the Ipsos Global Reputation Centre, which highlights where the industry stands in its ‘measurement journey’ and how it can look to improve. The global research, which consists of 9,000 respondents, was launched by the partners to discover how far businesses and […]
Eileen Sheil, director for corporate comms at the Cleveland Clinic, reveals what she thinks delegates should take away from this year’s AMEC summit, why learning from each other is critical to measurement and why PR has to move from “nice to have” to “need to have”. The Association for the Measurement and Evaluation of Communication […]
Anil Ranchod, deputy director, PR and comms at The Stroke Association, on integration and relationships being key to measurement and why success is all about impact. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC […]
Elayne Phillips, head of Civil Service comms and internal comms, on the reasons this year’s AMEC summit is so important, why metrics are vital for her role and looking forward to the launch of a new Integrated Measurement Framework. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in […]
At the AMEC Summit 2016, Eileen Sheil, director of communications at Cleveland Clinic describes how she protected her budget when the organisation was in crisis. Eileen Sheil, director of communications at Cleveland Clinic, faced a 70% reduction of her PR and comms office. When the academic medical centre faced falling revenues recently – largely due to […]
Jeremy Thompson, AMEC chairman and EMEA MD at Cision, reveals what’s making this year’s AMEC summit stand out, why measurement matters and how PRs can #PRoveit. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC summit on Gorkana’s […]