As the second day of the AMEC summit gets underway, Barry Leggetter, CEO at AMEC, says: “It’s up to us to make measurement matter,” and calls this year’s event a, “breakthrough summit.” The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can […]
At her first AMEC summit event, Shonali Burke, ABC, president & CEO at Shonali Burke Consulting Inc, praises a focus on strategic, integrated communications. She says that metrics matter, but only if there’s insight. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You […]
Andy West, group chief development officer at Hotwire PR, asks whether size matters, and talks about some of the inspiring case studies that have been shared at this year’s AMEC summit. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow […]
In his session on the second day of the AMEC summit, Ben Levine, VP, global research & analytics at Ketchum International, wants to emphasise that measurement is not an end point, it’s a continuous push towards improvement. He says, “Don’t ever be satisfied with what you’re doing, always push it to the next stage.” The […]
During a session at the AMEC International Summit today, AMEC’s Non-profit Group launched research showing the barriers to measurement non-profit organisations and charities face and how AMEC hopes to help. AMEC’s Non-profit Group, which consists of UNICEF, Bill & Melinda Gates foundation, Cleveland Clinic, Barncancer Fonden, Amnesty International, Cancer Council Australia, Owl RE and The Right […]
As the AMEC International Summit continues, three leaders from Kantar, Cision and Isentia predict what changes are coming in the media intelligence industry. During a panel discussion at day two of the AMEC International Summit, the leaders agreed that although the industry is in a strong position it needs to further consolidate with other businesses […]
Ketchum’s global network will provide international PR and media support to the Rome 2024 Committee, promoting the City of Rome’s bid to host the 2024 Olympic and Paralympic Games. Rome is competing against Paris, Budapest and Los Angeles to host the Games and the result will be announced on 30 September 2017. David Gallagher, CEO […]
Leeds-headquartered agency Finn Communications has recruited Matt Bourn (pictured) from MWW to head its new London office, which opens next month. The move will extend the 10 year-old agency’s consumer, trade and corporate PR services to media brands, as well as bring new content and platform expertise to the agency’s existing clients. Bourn is the […]
SuperCarers, an online business helping people to find vetted carers, has appointed Threepipe to boost enquiries from families. SuperCarers was founded last year and is designed to act as a marketplace for professional carers. Threepipe is handling separate campaigns to attract carers to join SuperCarers and to raise awareness of the service among families looking […]
To promote the launch of Aldi’s new online wine platform, Clarion Communications launched an ‘Apple store’ of wine shops to capitalise on the discount supermarket chain’s sponsorship of the London Wine Week festival. The result? A 47% sales uplift the day the shop opened. Campaign: The Aldi Wine Store Client: Aldi PR Team: Clarion Communications Timing: May 2016 Objectives Aldi launched its […]