Opinion: Is today’s corporate affairs director tomorrow’s CEO?

June 22, 2016 in /by

Oskar Yasar, managing partner of Broome Yasar Partnership, explains why communications skills are so highly valued among today’s corporate leaders following the publication of  the consultancy’s report: From Corporate Affairs to Corporate Leader: Today’s corporate affairs director, tomorrow’s CEO?  Chief executives, who are entrusted as guardians of finances, organisational structure and strategy, have traditionally been accountants, corporate lawyers and consultants. However, […]

PR Case Study: Disastrous Best Man Speeches

June 22, 2016 in , /by

When wedding accessory and stationery supplier Bride & Groom Direct wanted to enhance its online visibility and SEO, PR agency Search Laboratory devised a campaign to tell customers’ true stories of disastrous best man speeches with the help of miniature Lego figures. The campaign went on to lead a 10% revenue increase YoY. Campaign: Disastrous Best Man Speeches Client: Bride & Groom Direct PR Team: Search […]

Mischief appointed by Newmarket Racecourses ahead of its 350th anniversary

June 21, 2016 in /by

Mischief has been appointed as UK PR agency for Newmarket Racecourses as the venue celebrates its 350th anniversary. The agency will look to engage with a younger, more digitally-savvy audience for Newmarket. An advocacy programme will be launched pairing the venue with Instagrammers to capture ‘behind-the-scenes’ moments. The account will be led by Mischief Sport […]

PR Lions shortlist announced

June 21, 2016 in /by

The shortlist for the PR-focused award at Cannes Lions 2016 has been announced, and the list features 18 UK ad and PR agencies. Of those 18, the nominated PR agencies are: The Romans, Freud Communications, Engine London, Pitch and Taylor Herring. Engine received three nominations for its Missing Type campaign, which saw letters go missing from […]

Tulchan appointed by Hollywood Bowling Group

June 21, 2016 in /by

Tulchan has been appointed as retained PR agency by Hollywood Bowling Group. Tulchan will advise the company on its main market listing and will be providing subsequent on-going financial communications support. The account team will be led by Tulchan partner James Macey White, David Allchurch and associate Matt Low.

Redleaf appoints Simon Hayes as director

June 21, 2016 in /by

Insurance comms specialist, Simon Hayes, is joining Redleaf Communications‘ senior team as director. Simon Hayes, said: “I am delighted to be joining such an ambitious, successful and client-focused business; I look forward to playing my part in supporting Redleaf Communications’ dynamic growth strategy across the insurance sector.” Hayes’ career started out in the insurance business; […]

MHP to handle Kleenex UK’s social media

June 21, 2016 in /by

Kleenex has briefed MHP Communications, its retained PR agency, to handle its social media. The agency will now manage all aspects of Kleenex’s social channels, content creation, influencer engagement and digital activity. MHP has worked with Kleenex for over nine years and has led on the consumer and trade PR for the brand, providing strategic […]

Behind the Headlines with Guinness World Records’ Jakki Lewis

June 21, 2016 in /by

Jakki Lewis, PR director at Guinness World Records for the EMEA and APAC regions, on helping Ben Stiller break the record for longest selfie stick, her “weird” breakfast selections and gearing up for the launch of Guinness World Records 2017. Before I reach the office in the morning, I’ve already… Wished I’d gone to bed earlier, cleared the majority of […]