W Communications has this week launched a new agency division, W Influencer, as it looks to bring the benefits of “earned advocacy” to a wider range of brands. W Influencer will focus on recruiting unpaid support from influencers, believing that “influence” derives from authority in context and not just popularity and total reach. The agency argues […]
Yellow Jersey has been appointed by Canadian Overseas Petroleum (COPL), a junior oil and gas company, to deliver financial PR services, with a focus on driving awareness and investment. The account team will be led by Yellow Jersey director, Dominic Barretto, who will be supported by consultant, Harriet Jackson. Barretto said: “We are pleased to […]
Tulchan, the London-based communications agency, has organised a five-a-side charity football tournament for journalists and PR agencies on 11 September 2016. The Engie City Cup is part of Tulchan’s six for 2016 charity initiative, raising money to improve the lives of Burundi street children and will take place at the Bank of England Sport Centre in […]
Global industrial technology specialist, CribMaster, has enlisted Shooting Star to deliver its PR in the UK and mainland Europe. Sarah-Jane Freni, PR account director at Shooting Star’s Bristol office, said: “I am delighted to bring CribMaster on board as a new client. The Bristol office has been going from strength to strength since we opened […]
Clarion has added to its advisory board, with the appointments of wine expert, TV personality and Saturday Kitchen regular Olly Smith, Condiment Junkie co-founder Scott King, and Springwise’s editor-in-chief, Chris Kreinczes. The new additions come as part of the agency’s increased investment in creativity. Smith (pictured) will provide strategic advice on the agency’s drinks accounts, […]
LEWIS will provide Exact, a cloud-based business software provider for SMEs, with Europe-wide PR services. LEWIS and Exact aim to increase brand awareness across EMEA, with a specific focus on France. As the hub agency across EMEA, LEWIS will provide Exact with consultancy and content services. The campaign will focus on securing media coverage with […]
Camden Town Brewery has appointed W following a competitive pitch to handle its UK PR as it looks to move from a London brewery into a global brand. W’s brief will include consumer and corporate comms, influencer engagement and live events. Working with Camden Town Brewery’s in-house team, including founder Jasper Cuppaidge and MD Mark Turner (who recently […]
MSLGROUP has strengthened its UK corporate team through the hiring of Quintin Keanie as associate director. Keanie rejoins Publicis Groupe’s strategic communications agency MSLGROUP after three years at Ogilvy PR. Prior to this, he was a senior consultant at CNC Communications (formerly Capital MSL), and part of the MSLGROUP. Keanie led on clients such as […]
Adam Woodward, digital editor of Little White Lies, the bi-monthly print magazine which champions great movies and the people who make them, talks to Gorkana‘s Niall Davies about creating a unique ranking system for the title, looking for new ways to connect with its audience and what PRs can do to help enhance its content. Tell us about the ethos […]
Global management agency Streeters London has brought in Alexander PR to raise the profile of artist Gary Card’s inaugural exhibition. Card studied Theatre Design at Central Saint Martins and has collaborated with the likes of Nick Knight, Dinos Chapman, Tim Walker, Nicola Formichetti, and Stella McCartney. He has also designed headpieces for Comme des Garcons […]