Instagram’s latest platform update, ‘Stories’, which allows users to upload temporary photos and videos, has caused a burst of online debate this week. While users argue about how close in likeness Instagram’s new feature is to Snapchat, Gorkana investigates how useful these changes are for PR. This Tuesday (2 August), Instagram announced via blogpost that […]
FrieslandCampina UK, the company behind consumer brands Yazoo and Optiwell, has appointed Mercieca to manage PR for its ongoing health and nutrition programme. With a brief encompassing consumer, trade and internal PR, Mercieca will drive FrieslandCampina’s voice around the ongoing sugar debate, while raising the company’s profile as a world class dairy company producing healthy, […]
Leeds based PR, social, sponsorship and events agency Hatch Communications has appointed Umpf’s Matthew Balmforth as its head of social media. Joining the agency on the back of its recent relocation to the city’s Leeds Dock area, Balmforth’s appointment is seen as an integral part of the business’ wider strategic development and growth plans. Balmforth joins […]
GWPR (Global Women in Public Relations), an international professional body of women’s PR association members, has launched a Global Gender Pay Gap survey to highlight gender pay discrepancies in the industry. GWPR is a new, international network of female PR association members. It provides networking opportunities for senior PR women, and hosts discussions around the major issues […]
Consumer lifestyle agency Switched On has won a retained PR brief with VisitBrighton, the official tourism body for the City of Brighton and Hove, following a five-way pitch. VisitBrighton briefed a handful of agencies at the start of July, as it sought to generate new and increasingly more creative ways to promote the City to UK and overseas […]
Yellow Jersey PR breaks the 50 client mark as it is appointed by LSE listed Vianet Group plc and Concepta plc. The agency will advise across all aspects of the clients’ messaging, media and investor relations, with a brief to build awareness across Europe. Vianet Group is a global leader in draught beer quality and […]
Business journalists will go up against PR professionals at annual summer sports day, Hacks vs Flaks, on 17 September at Dulwich Cricket Club The cricket and rounders competition will help to raise money for two charities: Chance to Shine, a school sport initiative, and Helen & Douglas House, an Oxfordshire-based hospice for children and young adults. […]
Lincoln-based design and print specialist, Ruddocks has appointed Shooting Star. Andy Clayton, brand director at Ruddocks, said: “We pride ourselves on being able to offer a wide range of design and print services to a variety of customers, from local charities to well known national brands. The appointment of Shooting Star will help us promote […]
Gorkana’s PR News Alerts are taking a break for the next two weeks. But never fear, we’ve got something very special for you to mull over during that time. Here are eight top PR tips on how best to pitch to the press, which come from our exclusive Gorkana media briefings so far this year… Make your […]
Gorkana’s Louise Pantani speaks with Matthew Jarvis, the deputy editor of game development industry magazine, Develop. Jarvis talks about recent innovations in the gaming industry, stories destined for online or print publication and whether he has succumbed to the Pokemon game. What extra responsibilities do you have as deputy editor, compared to before, when you were senior staff […]