In the aftermath of the Rio Olympics 2016, Gorkana asks comms pros to pick their PR highlights from the event. This month’s Olympic Games in Brazil, which ended on Saturday, attracted both positive and negative press. Before its opening ceremony, there were stories about how the Brazilian authorities would struggle to host a successful event, whether Russian athletes would be […]
Content marketing and PR agency Remarkable Content has been selected by Flood Re, a reinsurance scheme jointly developed by Government and the insurance industry, to help encourage UK homeowners to access more affordable home insurance policies. Flood Re takes on the flood risk elements of home insurance to drive the cost of premiums down, helping homeowners in […]
TVC Group has won a three-way pitch to lead a summer campaign for Heathrow Express, with the agency involving British Olympic track cyclist Victoria Pendleton to mark the 18th birthday of the service. TVC will implement an integrated campaign across earned, owned and paid channels, aimed at an ABC1 audience and focused on the speed and convenience […]
Hammerson and Standard Life, development partners on the North London regeneration scheme, the Brent Cross Cricklewood Project, have enlisted Tavistock to provide local and London-wide media relations and community consultation services. Tavistock has been briefed to devise and implement a communications campaign to share the details of the project with the media. The Brent Cross Cricklewood Project aims to boost the area […]
Online fashion site Lyst has brought in Paddy Power’s former head of PR, Rory Scott, as VP of communications. Launched in London in 2010, Lyst says it connects more than 40 million shoppers globally with over 12,000 designers and stores, including Burberry, Valentino, Alexander McQueen, Harrods and Neiman Marcus. Scott’s hire is the first high profile appointment by […]
New aid agency Hearts in Harmony, which aims to help raise money to fight heart disease in both children and adults through classical music events, has appointed charity specialist Polygon PR to handle its PR. London-based property entrepreneur Shan Liew founded Hearts in Harmony earlier this year. The organisation hosts regular events that combine classical music, art […]
Rachael Sansom, head of brand at MHP Communications, tells us about the blurred line between corporate and consumer PR, the importance of engaging content in relation to brand image and her surfing challenge. What’s the first thing you do when you get into work in the morning? Say good morning to the team, check in with […]
As Twitter becomes the latest in a range of social platforms to limit negative comments on its posts, Gorkana asks comms pros from Bell Pottinger, Cirkle and MHP if limiting social media activity, particularly on brands’ own channels, is helpful or harmful. Social platforms consistently face pressure to act on negative comments, or ‘trolling’. In response to some of this […]
Multiple Sclerosis International Federation has hired Unity to help strengthen its “Kiss Goodbye to MS” campaign worldwide. The socially-led “Kiss Goodbye to MS” campaign encourages supporters to “wear, dare and share”: wear red lipstick or something red; dare themselves or someone they know to do something outside of their comfort zone; and then share their […]
Asda’s former head of food PR, Vickie Rogerson, has joined Lucre, as the agency looks to strengthen its food and drink offering. Rogerson has 20 years’ experience in the retail and FMCG industries. As well as launching Asda’s Wonky Veg range, she has also developed a cheese range with Alex James for the supermarket chain […]