Custard Communications makes two new appointments

Custard Communications, the hospitality industry PR specialist, has appointed two new account directors. Lesley Whyte and Mika Bishop will support Custard MD Petra Clayton in the development of the consultancy, which will shortly celebrate its tenth anniversary. Whyte has previous experience in both in-house and agency roles, working for companies such as the Gala Coral […]

SCM World appoints Fourth Day to manage UK and US PR

SCM World, a membership-based group that advises and encourages ethical and open supply chains, has appointed B2B tech PR agency Fourth Day to deliver its PR programme in the UK and the US. The agency has been briefed to help to raise the profile of SCM World and support the company’s aim to shape the future of […]

Does ‘silly season’ still exist for PR agencies?

Agencies Launch PR, FleishmanHillard Fishburn, Nelson Bostock Unlimited and Porter Novelli tell Gorkana that the traditionally slower news cycle commonly experienced by PRs across the summer, or ‘silly season’, no longer affects them as it has done in the past. The need for ‘silly’ news stories, often used as filler across newspapers and broadcasting, was especially unnecessary […]

Feelunique hands PR brief to Kilpatrick

Feelunique, Europe’s largest independent online luxury beauty retailer, has handed a PR brief to Kilpatrick PR, following a competitive pitch. Feelunique has more than 20,000 products from over 450 leading brands, including Chanel, Dior, Tom Ford, Estée Lauder, YSL, Kérastase, GHD, Kiehl’s and Laura Mercier, on its platform. Kilpatrick will focus on raising the profile […]

Stagecoach hires Frank

Stagecoach Performing Arts, the UK’s largest network of part-time performing arts schools for children, has appointed Frank to help promote a clear understanding of the brand’s refreshed positioning. Stagecoach aims to help children, “harness their creative courage to better shape their skills for life”. Frank plans to merge this into the topical news agenda to […]

60 Seconds with Dave Samson, Chevron Corporation

Dave Samson, general manager of public affairs at energy company Chevron Corporation, and chairman of the association for senior public relations professionals, the Arthur W. Page Society, tells Gorkana about cutting-edge communications within a sometimes challenging sector. You’ve been at Chevron for more than a decade. What’s changed in that time? When I started in the business, there were predictions that the […]

MHP Communications hires Edelman’s Alex Bigg as CEO

Edelman’s former London GM, Alex Bigg, has been named CEO of MHP Communications. Bigg has spent more than ten years at Edelman, heading up its public affairs and corporate and financial offerings, before being named general manager for its London office in 2013. MHP, which is part of Engine Group, employs more than 175 people working […]

PR Case Study: No Man’s Sky

To celebrate the release of the highly anticipated space adventure game No Man’s Sky on PlayStation 4, Fever enlisted the help of comedian Bill Bailey to “go where no man has been before”. The result? Sales targets smashed and No Man’s Sky became the second biggest PS4 launch. Campaign: No Man Sky Client: PlayStation UK PR […]