Weber Shandwick’s report AI-Ready or Not: Artificial Intelligence here we come!, released this week, shows that top global marketers believe AI will have an even bigger impact on comms than social media. Gorkana asks Weber and other agencies, including Firefly, Hotwire PR and Babel, what they think about the AI ‘revolution’. According to Weber Shandwick’s report, […]
PHA Media has been appointed by the UK office of The International Organization for Migration (IOM) to support the promotion around Anti-Slavery Day and International Migrants Day. For both events, PHA Media has been briefed to focus on media outreach, case study placement, thought leadership, social media strategy and event support. The projects will focus […]
MHP Communications has been appointed to advise Luceco, the manufacturer and distributor of LED lighting product and wiring accessories. The agency will advise on Luceco on its financial communications, having already worked with the company as part of its £209m main market IPO. MD Tim Rowntree and director James White lead the MHP team. They […]
Domestic appliance manufacturer Miele has chosen lifestyle agency Stir PR to handle its UK PR. Established in 1899, Miele is an independent, family-owned, German manufacturer and supplier of washing machines, ovens, vacuum cleaners and refrigerators. Stir has been briefed to grow brand awareness for Miele cooking appliances within the M25, as well as drive traffic […]
33Seconds has been handed a three-year social media brief by Groupe PSA, the French automotive company behind car brands Peugeot, Citroen and luxury brand DS Automobiles, following a competitive pitch against eight other agencies. Having been Peugeot’s retained UK social media agency since 2014, 33Seconds will now lead content creation and community management across all of […]
Paul Hood, head of digital for Dennis Publishing, tells Gorkana’s Ben Spencer that 70% of tech titles on the newsstands are published by Dennis, talks about the publisher’s content partnership with The Mirror and reveals that he’s looking for PRs who can come up with “BHAG (Big Hairy Audacious Goal) ideas”. Tell us about Dennis Publishing’s technology […]
Creative comms group Beattie is to launch a “vlogger dating forum” to match vloggers and bloggers with brands, and is setting up a video and content studio in Scotland. The video and content studio, which will be based in Beattie’s Media Village in Falkirk, will be used to produce videos and vlogs for clients in […]
Tell us about how you started in sports journalism. As a teenager, I always loved to hang out in sports halls and at squares. Apart from school obligations, I spent most of my time playing basketball, which is still my favourite sport to date. Sports and music have always been important to me and my […]
Healthcare communications firm AXON is set to establish an office in Switzerland to support global and European head offices of Swiss-based clients. The agency has appointed Claire Olivia Williams as vice president to lead the Swiss business. Switzerland is a key hub for the pharmaceutical industry, according to AXON, and its base in the country […]
Hotwire’s UK MD, Matt Cross, on the benefits of an expanding business, how the agency manages as an international business and why he’s a believer in ‘PR karma’. Hotwire is going through a lot of changes at the moment, what’s the internal view? Our recent acquisition of Eastwick in the US was met with genuine […]