Richard Fogg, CEO at CCgroup, talks about the lack of insight in B2B PR when compared with its consumer counterpart. PR is a ‘science’, he says, and can provide the insight businesses need. I remember it clearly. It happened on a Wednesday morning. The moment when, after 16 years, I lost my temper with ‘PR’. We were […]
Spectrum Brands’ Global Auto Care has appointed Midlands-based Prova PR to promote its car care brands STP and Armor All. Prova will be providing communications support aimed at increasing brand awareness and driving product sales. Anthony Sewart, sales and marketing director at Global Auto Care, said: “We chose to partner with Prova because of its […]
Instinctif has provided communications support around the IPO of its retained client UK waste management company Biffa. In the UK’s biggest IPO since the Brexit vote, Biffa floated on the London Stock Exchange on 20 October with a market capitalisation of £450m (180p per share). Instinctif has worked with Biffa since June 2015, and provides the company […]
The True Honey Co. has appointed Fever PR as its retained agency to handle the launch of its Manuka honey range in the UK. The appointment was made following a competitive pitch. Fever will work with the brand’s in-house team in New Zealand and UK brand marketing and communications manager, Nancy Molyneux. The account will […]
Energy firm Enterprize Energy Pte Ltd has launched its first offshore wind farm project in the Taiwan Strait. It is also considering a London listing in the near future. The Hai Long offshore wind farm project is a joint venture between Enterprize’s wholly-owned subsidiary, Yushan Energy, and Canada-based Northland Power. Ian Hatton, founder and chairman […]
Your bitesize update on the latest People News and Moves featured on Gorkana this week: Porta Communications, the international communications group, has announced a series of changes to its board and management team, including the appointment of Steffan Williams as CEO. Williams, PRCA chairman and former group managing director, is now CEO at Porta; David Wright, […]
Your bitesize update on the best PR opinion, events and insights on Gorkana News this week: Interview: Gorkana meets…Dennis Publishing’s head of digital Paul Hood, head of digital for Dennis Publishing, tells Gorkana’s Ben Spencer that 70% of tech titles on the newsstands are published by Dennis, talks about the publisher’s content partnership with The Mirror and reveals that he’s […]
Your bitesize update on the latest agency news featured on Gorkana this week: Unity and The Romans were the big winners at last night’s PR Week Awards, with Unity claiming the biggest haul with seven awards, including the Gold Award for Consultancy of the Year. Unity also picked up the Gold Award for Campaign of […]
Germany’s largest owner-managed hotel group, Maritim Hotels, has appointed Clareville Communications to handle its UK PR activity. Maritim has 34 properties across Germany, as well as hotels in Mauritius, Egypt, Turkey, Malta, Spain and China. Clareville, which already manages PR activity for Maritim in the US, has now been briefed to raise the profile of […]
More transparency over pay bands, better use of technology and flexibility in working patterns and practices were just some of the solutions suggested to encourage gender balance and boost diversity in PR and communications from discussions at an exclusive Gorkana Executive Club event this week. The discussion, part of Gorkana’s quarterly Executive Club event programme, […]