Your bitesize update of the best PR opinion, interviews, events and insights on Gorkana News this week: Opinion: Did Trump create the perfect PR campaign? Back in July, Lord Sugar’s former publicist, David Fraser, said Trump’s campaign for the US presidency was arguably one of the greatest PR campaigns in recent years. Fraser, who is now MD of […]
Software company 3CX has appointed London-based tech PR agency Spark Communications to handle its UK communications, with the aim to drive influence and awareness beyond the channel to a wider enterprise IT and communications audience. With previous clients, such as 3Com, Gamma Telecom and Damovo, Spark has created content to engage the enterprise communications audience. Bianca Allery, […]
Your bite-sized round-up and update on the latest people news featured on Gorkana News: Nick Jablonka, the 18-year-old A-Level student whose online Christmas video made thousands of internet users believe it was this year’s official John Lewis Christmas advert, has been offered a newly-created role by W Communications on its digital and social team. Jablonka created […]
Following the unveiling of this year’s #BusterTheBoxer John Lewis Christmas advert this week, which reportedly cost £6million to make and six months to create, MyVoucherCodes.co.uk teamed up with students from the London School of Communication Arts, for the second year running, to create a ‘discount version’ of the ad…but in only six hours and with […]
In 2016, the multiple award-winning Missing Type campaign returned on an even grander scale, with As, Bs and Os disappearing from locations, brand names and media titles around the world. Campaign: Missing Type Client: NHS Blood & Transplant PR Team: MHP–Engine Timing: August 2016 Budget: £100k+ Objectives: In 2016 MHP-Engine was tasked with the ‘tricky second […]
Research and advisory reputation firm, Reputation Institute, has hired former Liberty Global corporate communications VP Marcus Smith to head up its UK operation as MD, and has appointed Leo Burnett’s James Bickford commercial director. Smith has more than 25 years of experience working in corporate communications. In his most recent role, he led external communications at telecommunications […]
Dynamo PR has been appointed by KNOMO, a London-based accessories brand for “digital nomads”, to announce its latest £3 million funding and US retail partnerships, as well as to lead on-going media relations. KNOMO provides the “tech-enabled generation” with a high street range of bags and other accessories, which it says appeals to the increasing culture […]
Henkel, the company behind well-known brands such as Pritt, Sellotape, Loctite, Right Guard and Schwarzkopf, has appointed Carole Scott as head of corporate communications for the UK, Ireland and the Nordic Region. Scott brings more than 20 years of communications experience to the role, and was previously the director of external relations and media at […]
Travel operator APT has appointed Zoe Palmer as its UK PR manager. She is re-locating back to the UK from Melbourne, where she spent three years managing comms activity for APT Group brands in Australia and New Zealand. Palmer will take over from Siren Communications which has been handled UK PR activity for APT’s river […]
ŠKODA UK has appointed Frank to handle the PR for what the brand says is its biggest ever launch, following a competitive pitch. The announcement of ŠKODA’s large seven-seater SUV, the Kodiaq, is the first of a number of product launches planned for 2017. Following recent press reports, the Kodiaq has been described as a “brand changer” since its […]