In this digital, globalised age, the reach of big data is inescapable. Industry after industry has been disrupted by the rise of data and the change in working practices it brings, and PR is no exception. PR professionals are experiencing the huge shift to data-driven processes which colleagues in marketing and advertising have been implementing […]
Pelican Communications helped the Association of European Producers of steel for packaging (APEAL) to promote an animation highlighting the benefits of steel packaging. Campaign: Steel for Packaging Client: APEAL – the Association of European Producers of steel for packaging PR Team: Pelican Communications Summary APEAL produced an animation to highlight the role steel for packaging can […]
Cision has launched CommsCon, a communications congress which will showcase the revolution sweeping across the earned media landscape. The biggest names in the business will gather at London’s Hawker House on Tuesday 6 November to discuss the unique opportunity PR professionals have to make their mark in a world riven by fake news and falling consumer […]
Speed Communications helped Bidfood to create engagement and resonate with customers who would be working over Christmas through the Bidfood’s Christmas Gift campaign. Campaign: Bidfood’s Christmas Gift Client: Bidfood PR team: Speed Communications Timing: October 2017 – December 2017 Summary Bidfood, a UK-based food wholesaler, tasked Speed with coming up with a campaign that would create emotional engagement and resonate […]
The team behind PRmoment have launched Creative Moment, a new online magazine to showcase creative work. The magazine has been designed as a forum that discusses today’s most exciting campaigns across the creative, advertising, marketing, PR and digital sectors. Leading creatives in these fields will preview, rate and discuss campaigns that are either inspiring or […]
Guy Anker, deputy editor at MoneySavingExpert, talks about the site’s latest award win, working with Martin Lewis and how PRs can get onto the site. Congratulations, MoneySavingExpert was recently named B2C Brand of the Year at the Online Media Awards. How did you feel when you found out you’d won and what does the award […]
Here’s a round-up of last week’s biggest PR news – featuring Forbes Europe’s Alex Wood and senior appointments at Curzon, Montfort, Cicero Group, Cirkle and Hydra Strategy. Forbes Europe media briefing Forbes Europe works best with PRs, companies and entrepreneurs that develop long-term relationships with the title, Forbes Europe editor Alex Wood revealed at last week’s exclusive Cision […]
Iain Anderson, Cicero Group‘s executive chairman and committee member at LGBT+ PR networking group InterComms, discusses whether PR is inclusive enough and how communicators can help support the LGBT+ community. What inspired you to go into PR? I was a journalist and a political adviser, so PR was just an obvious step. I love being in the […]
THRSXTY has appointed Rob Lester as reputation director to lead the agency’s new reputation management division. He joins from Good Relations, where he was head of issues and crisis management. Lester will work with CEO Oliver Wheeler to protect and enhance the reputations of clients across the Exposure Group of agencies. Wheeler previously founded and led […]
Lauren Winter, head of brand and consumer marketing, EMEA, at FleishmanHillard Fishburn, details why the importance of brands taking risks was her big Cannes Lions takeaway. If last year was the year of AI, then the theme of Cannes this year was the year of NI: Not Interested. As I paced between panels and talks […]