Betsson Group has appointed PrettyGreen to handle PR for its Betsafe brand in the UK. The agency will strengthen brand awareness within the UK gambling market through content production and a fully integrated content series across Betsafe’s sporting assets, including the recently signed Conor McGregor, Manchester City, Tony Bellew and Saracens. Mark Stringer, PrettyGreen’s founder, said: “It’s […]
Golin has appointed Jonny Bentwood as its global head of data and analytics. Based at the agency’s London office and reporting to Jon Hughes, CEO+ international, Bentwood will work with its data and analytics, digital and research experts to bring new global tools, technology and intellectual property to the business. He was previously chief innovation […]
Kanes Foods has appointed HROC to handle its comms following a competitive pitch. HROC, which is based in Birmingham will handle all PR, social media, creative services and other comms activity for the food supplier. The brief focuses on digital and social comms, new product launches and the company’s corporate PR. Marie Carter, HROC’s consumer […]
Time is running out for you to sign up to Cision’s “Are niche consultancies disrupting the PR industry?” webinar, which takes place next week on Tuesday 21 November at 3pm. Jason Nisse from The Nisse Consultancy and Munch’s Lizzie Earl will join Philip Smith, Cision’s head of content marketing and comms, to examine the role of […]
Financial software specialist Aptitude Software has appointed Houston PR to raise its profile in the UK and US. Account director James Horne will lead on the account, with the Somerset House-based agency’s Hamish Thompson, Michelle Jeffery and Polly Fairbank assisting. Aptitude’s software enables CFOs and finance teams to impart information and insights to support their […]
Global financial software company NeoXam has appointed Centropy PR as its global agency lead following a four-way pitch. The agency will provide content services, media relations and strategic consultancy as part of the brief. This account is Centropy’s fifth retained client win since its launch last month. Cristel Cohen-Bacry, head of marketing at NeoXam, said: “We were […]
WPR Agency, Loughborough University and West Midlands Police all won multiple prizes at the Chartered Institute of Public Relations’ Midlands PRide Awards last Friday. WPR won five awards in total, including the prestigious Outstanding Public Relations Consultancy Gold award. The agency also won Gold awards for Best Healthcare Campaign and Best Use of Media Relations, […]
Popcorn PR has appointed Victoria Coppin as its social and digital director. Coppin will be responsible for leading digital strategy and social delivery for Popcorn’s client base, as well as continuing to grow the agency’s social division. She brings over 10 years of client and agency side social and digital comms experience, working across brands […]
Here’s our round-up of essential PR news stories and features from the past week, including the winners of the PRCA National awards, Ketchum’s new London CEO and an interview with City A.M. editor Christian May. Opinion Paul Hender, Cision’s head of insight, examines whether Fake News is actually real or whether it comes from collective groupthink. Barbara […]
JD Outdoors has selected RMS to promote its official Pudsey-themed Ramble Hat for this year’s BBC Children in Need. The agency will handle all PR activity around raising awareness and promoting the hats, including media relations and celebrity endorsements. The integrated campaign features a social media strategy which encourages users to post a selfie wearing […]