PR Case Study: W – #DontBottleItUp
W used World Mental Health Day and a partnership with Topman and Love Island’s Chris Hughes to promote the CALM (Campaign Against Living Miserably) message to men that it is okay to open up about the problems they face. Campaign: #DontBottleItUp Client: CALM PR Team: W Timing: 10 October 2017 Summary Working at the heart of a multi-disciplinary inter-agency […]