Savoury snacks manufacturer Addo Food Group has appointed Clarion Communications as its brand, corporate and social agency. Clarion is tasked with producing PR and social brand campaigns for the Wall’s and Pork Farms brands. The agency will offer corporate comms support across the group’s six UK sites, as well as taking on issues management and corporate […]
Content and influencer marketing platform Visual Amplifiers (VAMP) has selected Jargon PR to raise brand awareness in the UK. Jargon will launch a campaign to promote the brand following its UK expansion, including company announcements, thought leadership, media briefings, speaker opportunities and awards. The campaign will be targeted at adtech and marketing media as VAMP […]
Sky has appointed Debbie Klein to the newly created position of group chief marketing and corporate affairs officer. She will be responsible for the company’s overall brand and marketing development, as well as assuming overall leadership for corporate Affairs and Sky’s Bigger Picture programme. She will join the Group Executive Leadership Team and report directly […]
OVO Energy has appointed Brands2Life to support the launch of its new pay-as-you-go energy brand Boost, following a competitive pitch. The agency will deliver a creative consumer PR campaign which will support the energy provider’s wider marketing campaign. It will also provide a framework for ongoing consumer comms. Also, Brands2Life will manage an earned media strategy […]
Cruise and escorted tour operator Riviera Travel has appointed Hills Balfour on a six-month contract to implement its PR strategy. Hills Balfour will handle Riviera Travel’s press release distribution, coordinate press trips and organise events to raise awareness of the brand and its products. PR account director Daniela Resenterra will lead the agency’s account team, assisted by […]
Sue Anstiss, CEO of Promote PR, speaks about being awarded the MBE, the rise of women’s sport and her agency’s most memorable campaign. It’s been 24 years since you founded Promote PR, how has sport and fitness PR changed in that time? The industries themselves have changed hugely as interest in a wide variety of sport continues […]
Dutch travel brand Flightgiftcard has selected Rooster PR to support this month’s UK launch of its cross-airline gift card. The agency’s brief encompasses media relations, influencer relations, content generation, competition placement and corporate profiling. The appointment comes after Rooster ran a successful campaign for sister company Hotelgift over the Christmas period. Rooster will target the consumer […]
UK Artificial Intelligence company BenevolentAI has appointed WE Communications following a four-way pitch. The agency will support the company’s integrated comms to raise its public profile. WE will provide strategic media relations, content marketing and other services and lead the account from London. James Chandler, VP corporate affairs at BenevolentAI, said: “The agency impressed us with […]
Eleven Hundred Agency co-founder Mike King explains why he and Claire Ayles set up the new agency, its focus on high growth tech clients and which piece of technology he wants to get his hands on. Why have you decided to create Eleven Hundred Agency? Myself and Claire sold our previous agency Johnson King to […]
Community-based traffic and navigation app Waze has appointed Battenhall to handle its UK PR brief following a competitive pitch. Battenhall is tasked with supporting the company’s UK growth by targeting a range of media sectors, ranging from mainstream consumer press to business and trade media titles. The agency will oversee all aspects of Waze’s UK […]