Catch up on last week’s essential PR news, featuring an interview with WIRED, the PR Week Global Awards and the biggest reputational risk factors facing the technology sector. What journalists want from PRs today Don’t miss tomorrow’s exclusive Cision webinar, featuring Time Inc UK celebrity content director Jack White and and W account director Sean […]
The British Horseracing Authority has selected Brands2Life to manage the PR and social brief for its The Horse Comes First equine welfare campaign. The agency is tasked with promoting the authority’s equine welfare and safety standards to help change perceptions of welfare in horseracing and engage with new audiences. Its account team will report to […]
Over the past 15 years, the value of technology and tech companies has boomed, both in importance to society and market capitalisation. In 2002, the Interbrand survey of brand value ranked four tech-related companies as part of its top 10 most valuable brands. Fast-forward to 2017 and seven of the top 10 most valuable brands […]
Wilkinson Sword has appointed Splendid Communications as its strategic social and content agency. The agency has been tasked with changing the way the brand engages customers and refining its target audience on social platforms. It will look to implement a strategy which presents male shaving as a ritual rather than a routine. Splendid will also […]
Silhouette International has appointed Little Red Rooster to handle UK PR for its Adidas Sport eyewear brand. Little Red Rooster will manage press relations, influencer engagement and celebrity endorsement for the brand’s prescription-compatible sport eyewear and snow goggles. The account, which is the agency’s sixth win this year, will be led by partner Victoria Ruffy […]
Ketchum and Weber Shandwick were the big winners at the PR Week Global Awards as they took home four and three awards respectively. Weber Shandwick celebrated winning the prestigious Global Agency of the Year gong, as well as taking home prizes for working on the Best Global Integration and Best Public Sector campaigns. Ketchum meanwhile […]
Specialist financial services agency Peregrine Communications has appointed Danny Calogero as a director in its London office. Calogero will be responsible for overseeing UK client service and for growing the London office. He joins from Headland, where he worked with the likes of UBS Wealth Management, Natixis Investment Managers, Cardano and eToro. The agency has also […]
Celine Mallet, head of marketing at Burgess Furniture, elaborates on why she joined the company, its new comms plan and how she intends to develop the Burgess brand. You’ve just joined Burgess Furniture as head of marketing, what was it that attracted you to the role? I have worked for various large corporations over the […]
Pagefield has launched Pagefield Sport and appointed Benito Perez-Barbadillo as a specialist partner to support the new sport division. Pagefield Sport will allow the agency to provide insight, commitment and dedication to its sporting clients, which include the Rafa Nadal Academy by Movistar and Paula Radcliffe. Liam Parker and Oliver Foster, Pagefield’s partner and chief executive respectively, will lead […]
The Christmas in July team created a collaborative event that enabled journalists and PRs to work efficiently together to launch the year’s Christmas gifts. Campaign: The Christmas in July Festival PR team: Christmas in July Timing: July 2017 Summary The Christmas in July Festival provided a forum for brands and retailers to showcase top trends and […]