In modern media relations, speed is essential. To raise your brand’s profile in today’s fast-moving news cycle, you need to respond quickly to breaking news with your own creative ideas and commentary.

PR newsrooms provide a simple solution to this challenge – and in this white paper, you’ll see how to implement one of your own in three easy steps.

It outlines why adopting a newsroom model is the best way to stay relevant in today’s media landscape. Then, industry leaders and influencers including Ketchum’s Stephen Waddington and Good Relations’ Lawrence Collis will reveal how to overcome the key challenges you’ll face when making the switch.

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