In a year that has seen an end to any form of dead-cert predictions, whether it be the EU referendum result or Trump’s shock victory in the US presidential election, Gorkana’s annual end-of-year PR round-up attempts to break forecasting’s bad-luck spell, identify key learnings from the past 12 months, and reveal top tips for PR campaign success in 2017.

Covering everything from Gorkana News’ most read in-house and agency news stories, media events, campaign highlights, analysis and top industry tips of the year, some of the most talked about industry figures of 2016 offer their thoughts on PR throughout the year and identify the trends that will have the most impact as we head into 2017.

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