Beam Suntory awards global brief to LDR CREATIVE

Beam Suntory, the world’s third largest premium spirits company, has appointed LDR CREATIVE to enhance awareness of its Global Travel Retail brand portfolio and support the growth of the GTR business unit.

The agency, which won the account following a four-way pitch, will raise the profile of Beam Suntory, which is owned by Suntory Holdings Limited, and includes bourbon and Japanese whisky, tequila, vodka, cognac and rum and cordial brands.

Michael Cockram, global marketing director for Beam Suntory Travel Retail, said: “We selected LDR CREATIVE based on the strength of its global comms expertise and the agency’s robust strategic approach that is supported by an international network of media contacts, on-trade influencers and brand partners.

“Beam Suntory GTR is a truly global business unit with a world-renowned portfolio of brands and we’re confident LDR is the right agency to drive visibility across international regions and support our wider business objectives.”