New challenger bank Tandem hands six-figure brief to Eulogy

New challenger bank Tandem has appointed Eulogy as its retained PR agency ahead of its launch later this year.

Tandem claims to be on a mission to create a “good bank” that only does well when its customers do well. It launches later this year with a range of current accounts, credit cards and loans helping customers manage their finances “in a way which suits them”.

Eulogy, which won the six-figure account following a competitive pitch, has been briefed to develop and deliver media relations, social media and content activity which will tell the Tandem narrative, enhance brand exposure and create social buzz for the challenger bank.

Rowan Adams, head of comms at Tandem, said: “Everything we do at Tandem has to start with the customer experience, and Eulogy thoroughly recognised this in its pitch. Packed full of thoughtful ideas that reflect our beliefs and ethos, I am delighted to have the team on board to help tell our story as Tandem starts its first chapter.”

Elisabeth Field, MD of Eulogy, said: “Tandem is about to do something to the retail banking industry that is long overdue.  We absolutely love the challenge and excitement that challenger brands provide, and they don’t get much more exciting than what Tandem has tasked us with.”