Amadeus briefs Speyside for South American PR support

Travel tech specialist Amadeus has hired Speyside to provide PR support across South America following a review of its comms support in the region.

Amadeus is a B2B global technology company that works with clients across the tourism industry. It develops tech in areas such as booking, pricing, ticketing and managing reservations.

Speyside will work with Amadeus’ teams in its key markets of Brazil, Argentina, Chile, Uruguay and Paraguay. It has been tasked with building media relations and increasing Amadeus’ share of voice across the region.

Ian Herbison, Speyside CEO,  said: “We are delighted to be working with Amadeus across the region and are excited to be representing such a dynamic and innovative company.”

Andre Shirai, director of marketing, LATAM for Amadeus, added: “Amadeus is pleased to be working with Speyside in the region; their experience, regional footprint and broad expertise in the IT/tech and travel sectors make them ideal partners. We look forward to a long and productive relationship.”