Golin to handle UK launch of razor brand Dorco

Golin has been chosen to handle the UK launch of razor manufacturer Dorco and promote its new subscription service.

Dorco, which launched in South Korea in 1955, provides shaving products to customers in more than 130 countries. Razors by Dorco launched in the UK market in July 2015. It uses the UK as its European hub.

Golin has been briefed to develop a PR strategy to raise brand awareness of Dorco in the UK, and promote its “easy to use” online store, as well as its razor subscription service.

Ken Kwak, sales director for Dorco, said: “We were impressed with Golin’s understanding of our brand and audience, including rigorous insights and a clear strategy. We’re excited to start working with Golin to launch Dorco in the UK, where we see huge potential for our business to flourish.”

Charlie Coney, head of creative, EMEA, at Golin, added: “Dorco is a fantastic win for Golin. Launching its innovative business model and great products present an amazing opportunity for us both strategically and creatively. We want Brits to share the same enthusiasm for Dorco razors that other markets have had for the last 60 years.”