ATP Media briefs Threepipe

ATP Media, the broadcast arm of men’s professional tennis tournament ATP World Tour, has chosen Threepipe as its PR agency for 2016.

Formed in 2001, ATP Media programming of the Barclays ATP World Tour Finals, as well as ATP World Tour Masters 1000 and 500 tournaments, broadcast across 190 territories in 2015 and reached a global audience of more than 828 million.

Threepipe, which won the account following a competitive pitch, has been briefed to drive ATP Media’s PR activity for the 2016 ATP World Tour.

The agency will raise awareness of its key services, as well as its portfolio of tennis archive footage.

A series of stakeholder engagement opportunities will also be delivered with the joint objective of heightening industry awareness of ATP Media’s heritage and scale of operation.

Mark Webster,ATP Media CEO,  said: “Threepipe demonstrated an undoubted understanding of our production model and a shared vision of how we can maximise exposure around our organisation and cutting edge offering.

“In such a fast paced industry, Threepipe will provide us with the vital experience and expertise required for us to communicate the production, broadcast, technological and digital developments we will be delivering across this year.”

Jim Hawker, co-founder of Threepipe, added: “ATP Media sets the benchmark for global sports broadcast coverage in an industry that continues to boom year on year. The scale of their operation is breath-taking and we look forward to bringing light to the experience, innovation and investment they provide their 75 broadcast partners in bringing the ATP World Tour to a global audience.

“As ATP Media continue to build the reputation and global following of tennis into new territories, we’ve introduced a comprehensive programme that will recognise these developments across 2016.”