10 Yetis Digital wins Online Mortgage Advisor brief

Mortgage specialist Online Mortgage Advisor has appointed 10 Yetis Digital to handle its PR as it launches a wider marketing push to raise awareness of the brand and its offer.

Online Mortgage Advisor deals with UK customers who have “unique or complex financial situations” and struggle to get a mortgage approved.

10 Yetis Digital has been briefed to create both a consumer and trade-facing PR campaign to position the Online Mortgage Advisor team as experts within the mortgage and personal finance sectors.

Activity will focus on generating coverage for the firm’s website and services, and include social media and digital marketing activity.

David Bird, director of Online Mortgage Advisor, said: “We have an ambitious growth strategy and by bringing 10 Yetis on board to lead on our PR activity we’re confident our goals can be met.”

Andy Barr, owner of 10 Yetis Digital, said: “We’re confident that our PR campaign for Online Mortgage Advisor will not only generate high quality coverage and brand awareness, but will also enable them to widen their existing customer base.

“It was great news for us to be the chosen agency to assist with the campaign over the coming months and we hope that any coverage generated will encourage more people struggling to find the right advice to come forward.”