Commonwealth Games England seeks brand partner

Commonwealth Games England (CGE) is offering the opportunity for a brand to become the lead partner for England’s Commonwealth Games team for the first time in its 85-year history.

In a statement from Commonwealth Games England, the organisation claimed this is a “unique opportunity” for a brand to align with Team England and support its programme of activity ahead of, during, and after the Games, which takes place in Queensland, Australia, from 4 to 15 April 2018.

In Glasgow 2014, Team England topped the medal table for the first time in nearly 30 years with 174 medals.

CGE will aim to repeat its performance in Australia in 2018, with the support of a ‘Presenting Partner’.

Paul Blanchard, chief executive at Commonwealth Games England, said: “Team England at the Commonwealth Games is the best, most relevant and positive sports representation of England. Our team is diverse, inclusive, unique and very successful. It is a historic move for CGE to offer a brand the opportunity of being the first Presenting Partner of Team England.

CGE has also appointed Female Sports Group to support its commercial operation and help with the acquisition of partners in the build up to the Gold Coast Commonwealth Games in 2018.

John Postlethwaite, Female Sports Group’s chief executive, said: “Team England is a very attractive proposition for companies looking to associate themselves with England’s greatest team. I am confident that brands will recognise the significance of the opportunity to support a truly inclusive team which represents everything that is great about England’s national identity and reflects the growing pride in England and being English.”