LADbible: the rise of social publishers and why this matters to the PR industry at CommsCon
We are living in the ‘social media age’, where audience are connected like never before. This has undeniably had a profound impact on the media industry.
In the last decade, we have seen the rise of social publishers like LADbible, BuzzFeed and NowThis whose audience and reach dwarfs that of many traditional media. These publishers have been quick to see the potential of Facebook, Twitter, Instagram and Snapchat as platforms for informing, entertaining and building communities.
Social video is now one of the primary sources of information for millennials, and there has been a rich empowerment of marginalised and niche communities through social media.
To discuss why this all matters to the communications profession, we’ve signed up viral content masters and Cannes Lions PR Grand Prix award winners LADbible.
LADbible’s head of comms, Peter Heneghan, will begin the session by discussing the evolution of social strategies, the key challenges for PR’s and why the communications and social media functions are more vital than ever to businesses.
Then, in a Q&A hosted by Hotwire’s global head of consumer, Emma Hazan, Heneghan will answer questions posed by the audience and examine what’s next for social and PR.
Ahead of moderating the session, Hazan said: “Marketeers know that social video has become an absolutely key way to reach niche audiences. But with so much awful content out there, what clearly remains a mystery is how to create something that people genuinely want to watch, engage with and share.
“We’ll be looking to unravel this mystery by hearing from the masters of viral content, LADbible, who will reveal what the future holds for social and PR. If you want to know how to make memorable and meaningful social content, this session is most definitely for you.”
Use the button below to register for this exciting session, as well as the rest of CommsCon, which features keynote speakers, panel debates and discussions set to fuel your 2019 PR strategy.
Head to commscon.cision.co.uk for all information on the day’s agenda and the rest of the speaker line-up.
