PR news round-up (13-17 August)
Here’s a round-up of the week’s top PR news, featuring Auto Trader’s #AutoTraderGoals campaign, Speed’s Laura Tallett and new account wins at Milk & Honey and PR Agency One.
Opinion
Laura Tallett, director of business and corporate at Speed Communications, explores the struggle of engaging CEOs in marketing activity and how to overcome these barriers.
Interviews
Adam Roland, founder of Heavyweight Sports, recounts why he left talkSPORT to set up the agency, its new Pound for Pound content arm and his favourite PR stunt.
Louise Hill, head of content at Quill PR, discusses switching from journalism to a content-focused PR role, the importance of content to a business and the big issues facing the financial sector.
PR Case Study
Find out how AmazeRealise helped Auto Trader capitalise on the World Cup despite not being a sponsor through its #AutoTraderGoals campaign, which evolved as England progressed through the competition.
Account wins
Commercial finance provider Independent Growth Finance has appointed Milk & Honey PR to manage external comms and drive social media engagement to help raise commercial awareness of the brand’s offering.
PR Agency One has announced two new account wins. The agency will work with sports retailer Decathlon to increase brand awareness and drive footfall, while it will also handle specialist consumer finance lender Duologi‘s ongoing comms strategy as the company looks to expand.
Dunlop has appointed Promote PR to support the brand’s global relaunch. The agency will oversee the creation of global PR campaigns to promote new product launches and new partnerships.
International law firm Charles Russell Speechlys has appointed Headland to manage a brief comprising senior comms advice, press office support and corporate PR.
Hot Tin Roof will support the launch of Boundary, a new tech startup from entrepreneurs Robin Knox and Paul Walton.
People news
Ice cream and pudding brand Oppo Brothers has appointed Maria Jordan as its global PR manager.
