Frank promotes Apprentice winner

Frank is handling the personal PR for 2014 Apprentice winner Mark Wright, as well as promoting his new business venture.

The final episode of The Apprentice, in December, saw Lord Sugar choose Mark to receive an investment of £250,000 for his business, Climb Online, a digital marketing agency.

More than six million viewers tuned in to the final episode of the 10th series of the show to see Aussie Mark beat Bianca Miller, whose business plan was for a hosiery range for different skin tones, to become Lord Sugar’s business partner.

Frank handled Mark’s media appearances after his win and has been advising on media strategy ahead of the launch of Climb Online.

David Fraser, Frank deputy MD, told Gorkana: “We understand the pressures that all the Apprentice winners come under which is why we have been brought on board.

“We have looked after the PR of each of the 10 winners, and worked with them on the formulation of their businesses.

“Mark is so excited to get started and build a successful business and we are delighted to be part of his team on what should be a fascinating journey.”

Frank has worked for Lord Sugar and his businesses since 2001 and currently handles all personal and corporate PR for the entrepreneur.

The agency’s founder and group MD, Andrew Bloch, and David are the official spokespeople for Lord Sugar.