Palm PR to launch meat-free burger brand

Meat-free burger brand Moving Mountains has appointed Palm PR to manage the launch of its UK-first “bleeding” plant-based burger, following a three-way pitch.

Palm PR will implement a public relations and social media campaign to launch the brand in the UK and educate the market about its product, which “bleeds” beetroot juice.

The agency will target print and digital titles across the consumer and trade press, managing the brand’s content creation and its digital advertising strategy. It will also work with digital influencers to secure reviews and endorsements.

“Palm PR is thrilled to launch this ground-breaking business to the UK,” said Liam Keogh, a founding Palm PR director. “Having established a reputation for working with innovative disruptors in the food and drink industry, the agency is well placed to support Moving Mountains in meeting its goals.”