Claire Etchell wins Fredrick Jackson brief

British watchmaker Fredrick Jackson has appointed Claire Etchell as a PR consultant to promote its lifestyle brand to the press, influencers and bloggers in the UK.

“Fredrick Jackson is a brand built on passion, with English refinement and aesthetic flair being key to our ethos,” said Toby Dodwell, founder of Fredrick Jackson. “We are looking forward to working with Claire as we take the first steps in our journey, to use her experience and wealth of fashion contacts to share our story and deliver great results.”

Etchell added: “Fredrick Jackson has the perfect proposition for the modern marketplace with beautiful timepieces in quality materials which are competitively priced.

“I’m really excited about developing a strategy for Fredrick Jackson to engage the media and influencers to position it as a desirable lifestyle brand.”