Claire Etchell to direct London Morgan’s PR and marketing

Bespoke car manufacturer London Morgan has enlisted PR consultant Claire Etchell to direct all PR and marketing for the South Kensington-based business.

Working alongside Morgan’s in-house team, Claire’s will develop an overall marketing strategy encompassing collaborations, social media and events.

She will also handle London Morgan’s press, influencer and blogger outreach and build the brand’s reputation as the destination for hand-built British cars.

“London Morgan currently enjoys an undeserved reputation as the British automotive industry’s best kept secret,” said Anthony Barrell, London Morgan’s managing director. “We are looking forward to working with Claire to build a new strategy which will shine a light on something that is not only unique, but uniquely authentic, in today’s digital age.

“Bringing in external PR and marketing support will allow us to add knowledge, experience and passion to our existing team. I am looking forward to some interesting results in over the coming months and years.”