Hue & Cry to provide Waterford’s global press office

Consumer goods firm Fiskars has appointed Hue & Cry to support the global press office for luxury crystalware brand Waterford, following a competitive pitch.

The lifestyle PR agency will support Waterford’s forthcoming product launches and influencer campaigns – the latter of which will be announced in 2018.

“We are thrilled to be working with Hue & Cry,” said Vicki Mapplebeck, global head of marketing and communications at Fiskars. “They were the obvious choice to help us communicate our heritage while also looking to the future and helping us to engage the brand with a younger demographic and modern Irish lifestyle.

“The team brings a wealth of experience spanning both communications and brand development and we look forward to what will hopefully be a long-standing relationship.”

Carla Burt, Hue & Cry’s co-owner, added: “We are absolutely delighted to be representing a brand that has such a rich heritage and true passion for craft – 2018 will mark 235 years for the brand and we are excited to be leading the global press office as Waterford embarks on a new chapter in its story.”