Ex-Microsoft strategist joins Text100 London as head of PR

Marketing communications agency Text100 has appointed Gary Berman as its head of PR in London, with a brief to enhance the company’s public relations credentials.

Berman joins Text100 from Fearlessly Frank, where he was PR and partnerships director. He has more than 17 years of consumer brand experience, specialising in media and influencer relations, experiential marketing and integrated communications.

As associate director at Speed Communications, Berman managed the consumer division for Heinz, Virgin and Virgin Media. He has led consumer and technology accounts including Sony Mobile, BT, American Express, EA Games, Nike and Adidas.

Berman has also worked in-house at Microsoft and was instrumental in developing and implementing Xbox’s UK PR strategy, including the launch campaign for Xbox One.

“We are thrilled to welcome Gary, who is a very well respected and exceptionally talented PR professional,” said Tara O’Donnell, Text100’s UK managing director. “He brings with him a range of innovative PR practices which will provide a fresh approach.”

Berman added: “As communications continues to evolve to meet the ever-changing habits of consumers, it’s vital to be able to develop dynamic campaigns that bring together earned, owned, paid and social media to cut through the clutter.

“I’m excited to be part of Text100, a global leader that embraces integrated campaigns and creates inspiring work for some of the world’s biggest brands.”