CNBC's Noelle Murbach-Lami and Cristy Garratt briefed a packed room on the best ways to secure coverage on the network at this Cision media briefing.
Garratt noted that a focus on quality over quantity has seen online traffic to CNBC.com increase 40% in 2017, and its social media following rise 119% since the start of the year.
CNBC prides itself on securing the best guests and setting the news agenda. To facilitate this, it operates a “first and exclusive” news policy. “It means we have to be the first after a piece of breaking news, a big announcement or corporate earnings,” explained Murbach-Lami.
The broadcaster is happy to receive phone and email pitches, but it’s important to consider both where and when your story might run. “Don’t pitch when the world’s unravelling,” quipped Murbach-Lami. “Don’t pitch while we’re on air unless it’s related to something that’s just broken.”