Chivas Brothers awards global PR brief to Cirkle
Chivas Brothers, the whisky and gin business from Pernod Ricard, has appointed Cirkle to drive fame for its Scotch whisky brand, Royal Salute, ahead of a festive gift pack release later this year.
Royal Salute, blended Scotch whisky
Led by Kate Gibson, Cirkle’s senior director, consumer, Cirkle will spearhead the brand’s global influencer outreach to attract whisky aficionados and consumers looking for premium, unique gifts.
As well as tailoring content to resonate with local markets, the campaign will bring the new gift pack to life through “immersive moments” that align with Royal Salute’s new positioning.
Ruth Allchurch, Cirkle MD, said: “We have worked with Pernod Ricard UK for a number of years, and what better mark of our success than to have this extended to a global remit through Pernod Ricard’s global Scotch whisky business, Chivas Brothers.”
Jennie Norrish, global communications director at Chivas Brothers, added: “The team chemistry impressed us from the outset and they demonstrated their luxury and global consumer credentials which – coupled with their approach – really excited us.”
- Pictured: Ruth Allchurch, Cirkle MD
