freuds bolsters digital and content offering with two senior hires

freuds has appointed Haran Ramachandran from M&C Saatchi as creative director of  the digital and innovation team, and Jay Williams, founder of 72 point, as head of news.

Ramachandran will work on campaigns from across freuds’ client portfolio, identifying opportunities to use technology and innovation to develop ‘breakthrough ideas’.

Williams will oversee the development and delivery of news and content for freuds’ clients and campaigns from across all corners of the agency – a position which will play to his strengths in creating bespoke news and content packages.

Ramachandran said: “It’s a very exciting time to join freuds, and I really look forward to working with one of the best teams in the business. The agency has a number of hugely interesting and diverse clients in its portfolio, and now is a more exciting time than ever to be joining.”

Williams added: “I’d had the pleasure of working with freuds in various capacities through my previous roles, so I know first-hand just how much emphasis the business places on high-quality story-telling and the creation and delivery of truly engaging, thought-provoking content.

“I’m really looking forward to working with the talented teams from across the agency and seeing how we can create an even bigger impact through our work.”