Discount retailer The Works appoints Finn for corporate brief

Finn has been appointed by discount retailer The Works to handle its corporate PR brief.

Reporting into CEO, Kevin Keaney, Finn will deliver a communications campaign designed to raise The Works’ business profile and communicate its proposition within national and retail trade media and online channels.

Finn will work closely with The Works executive team, private equity shareholders, Endless LLP, and chairman and investor, Dean Hoyle, one of the UK’s best known retail entrepreneurs and founder of Card Factory.  The agency team will be led by Finn corporate communications partner and director, Alison Puente.

Keaney said: “We’re very proud of the business we’ve built over the last decade. However, we’ve historically been one of retail’s best kept secrets and we feel it’s time to change this and to start telling our story.

“We have a long standing, trusted relationship with the Finn team and felt that their strategic communications input, relationships and enthusiasm for The Works made them the clear choice to support us on this corporate PR brief. We look forward to working with the team on this campaign.”

Alison Puente, Finn partner and director, said: “We are thrilled to be back on board with The Works.  The leadership team has built a phenomenal business and we feel fortunate to have the opportunity to work closely with them to build the strong corporate reputation for The Works that this success deserves.”