Clifford French to drive Glenmorangie’s Open campaign
Glenmorangie has appointed Clifford French to activate its sponsorship of the 146th Open Championship at Southport’s Royal Birkdale Golf Club in July.
Golfer Justin Rose will help Clifford French activate Glenmorangie’s Open Championship campaign
The sports and entertainment agency will be working with professional golfer and Glenmorangie ambassador Justin Rose, who finished tied fourth as a 17-year-old amateur at Royal Birkdale in 1998.
Clifford French’s integrated communications campaign will combine influencer content with earned media outreach and talent hospitality.
“We’re excited about the campaign Clifford French has developed around our partnership with the Open,” said Julian Quintero, Glenmorangie’s UK senior brand manager. “We have been impressed with the team’s understanding of the influencer marketing landscape, combined with their creative ideas around how to bring the brand and key messages to life.”
Dan French, Clifford French co-founder, added: “With a clear strategy that resonates with golfers, an ambassador with a nostalgic link to the course and fantastic assets to activate: we can’t wait to get started!”
