Cogent Elliott wins creative brief from London Midland

Train operator London Midland has handed a creative comms brief to marketing comms agency Cogent Elliott, following a four-way pitch.

London Midland operates trains through the heart of England, from London to Birmingham in the Midlands and Liverpool in the North West. It carries more than 65 million passenger journeys each year on its services.

Cogent Elliott will work with London Midland’s in-house marketing, corporate affairs and internal comms teams to deliver an integrated campaign in 2016 including national and regional activity.

Richard Brooks, commercial director at London Midland, said: “Cogent Elliott showed a thorough understanding of some of the key challenges our business faces, coupled with a strong creative route that really resonated with us.

“We will be looking for Cogent Elliott to work with us on a broad spectrum of marketing support campaigns covering both internal and external communications. These are exciting times at London Midland and it’s great to have such an enthusiastic partner on board with us.”

London Midland recently announced it had been awarded a new contract by the Department for Transport to continue to run services between London, the West Midlands and the North of England until October 2017.