New home insurance firm Neos hires Frank

Frank has been named as the UK PR agency for Neos, the smart home insurance company which recently raised more than £1 million funding from investors, including ex-footballer Gary Lineker and Richard King, founder of car insurance firm Ingenie.

Neos offers smart sensor-based technology to detect and help prevent fire, theft, and leaks, providing real time updates to smartphones via its app.

Frank has been briefed to help raise the profile of the Neos brand and communicate its approach to home insurance.

Neos has also recently signed a strategic partnership with Zoopla Property Group (ZPG), owner of brands including Zoopla, uSwitch and PrimeLocation.

Gavin Conway, CMO at Neos, said: “PR is a critical tool in bringing our connected insurance solution into the mainstream, and we’re excited to have an agency on board that understands our vision, whilst also providing the creative solutions we need to achieve them.”

Andrew Bloch, founder and group MD at Frank, added: “Neos represents an exciting and revolutionary transition within the home insurance market. The unique service provides an exciting communications challenge and we can’t wait to get started.”