GCS announces agency roster
A list of 27 PR, marketing, advertising and media agencies have made it onto a new £350m Government Communication Service (GCS) roster, which will help deliver campaigns over the next four years.
The new Government Communication Service “campaign solutions” framework has been developed by the Crown 
Commercial Service to “allow more collaborative working between government and agencies”.
The 27 companies listed on the framework will now be eligible to bid for and deliver campaigns on topics ranging from public health to teacher recruitment and promoting apprenticeships.
In this financial year, the GCS is expected to deliver around 100 campaigns. The expected value of the framework is up to £350 million over four years and is open to the whole of government and any public sector body, such as museums and local government.
PR agencies include Freud Communications, Four Communications Group, Grayling, Kindred and Munro & Forster, as well as PR agency owners Creston Unlimited, Engine, Havas UK and Ogilvy & Mather Group.
Alex Aiken, director of Government comms, said: “Our communications frameworks will, for the first time, allow us to work with agencies as partners to create integrated campaigns that solve problems, rather than just buy in pre-defined services.
“We have listened to industry. We engaged with around 600 agencies and ran five events across the country to shape the new frameworks in a way that will work better for everyone and benefit UK citizens.
“This is about bringing together the best of UK comms talent to deliver world-class public service campaigns.”
The full list of agencies can be found below:
23 Red Ltd
Blue State Digital UK Ltd
Breakthrough Media Network Ltd.
Cello Signal Limited
Creston Unlimited Limited
DDB UK Ltd
Engine Partners UK LLP
FCB Inferno
Four Communications Group Ltd
Freshwater UK Plc
Freud Communications Ltd
George & Dragon London LLP
Grayling Communications Ltd
Havas UK Limited
Kindred Agency Ltd
Lucky Generals Ltd
M&C Saatchi UK PLC
Manning Gottlieb OMD
Mediaedge:Cia Uk Ltd
Mother London Ltd
MSQ Partners Group Limited
Mullenlowe London Ltd
Munro & Forster Communications Ltd
Ogilvy & Mather Group (Holdings) Ltd
Oliver
OMD UK
RKCR/YR LTD
