Swiss Finance Startups chooses Aspectus

Aspectus will manage international media relations for Swiss Finance Startups (SFS).

SFS says it requires a communications partner to help it build the profile of Swiss fintech globally.

Founded in Zurich in 2014, it is a non-profit organisation run by its start-up members, and drives the digitalisation of the financial industry.

Urs Haeusler, SFS board member, said: “The Swiss fintech sector is booming and we want the world to know about it. There is so much talent, creativity and commitment within this sector, we needed an agency to match.

“We are here to help Swiss entrepreneurs make their mark on financial services, and promoting our efforts, and the success of Swiss fintech businesses globally, is a key part of that.”

Katy Galasinski, group director at Aspectus, added: “We are well aware that the fintech movement is a global one. Switzerland especially is a hot spot – you just have to walk into any number of the incubators to see it. Organisations like SFS make a real and positive difference to entrepreneurial communities. But there is also real need for expert fintech communicators. We are here to help the entrepreneurs, and the associations that promote them, to put their ideas and industry on the map.”

Aspectus opened its Luzern office in 2015. It supports a number of financial services clients from brokers, to consultancies and investment banks.

• Alastair Turner, Aspectus global CEO,  and Tim Focas, co-leader of Aspectus’ Brexit unit, will give a “boots on the ground” view of what Aspectus is doing around Brexit as well as an overview of the wider Brexit comms challenge in a Gorkana webinar on November 23. Sign up for the webinar here.