APT brings PR in-house and names UK PR manager

Travel operator APT has appointed Zoe Palmer as its UK PR manager. She is re-locating back to the UK from Melbourne, where she spent three years managing comms activity for APT Group brands in Australia and New Zealand.

Palmer will take over from Siren Communications which has been handled UK PR activity for APT’s river cruise portfolio for the past 15 months.

Melissa Hackney, APT’s regional manager UK and Europe, praised Siren for its work on the account: “We’ve been so lucky to work with the Siren team. They have established a strong foundation for us with trade and consumer media and we hope to continue our relationship through possible future projects.”

Siren will handle APT’s river cruising PR until the end of the year.

Palmer has 20 years’ experience working for travel and consumer clients in the UK and Australia.

In her new role, she will be responsible for raising the profile and supporting business growth of APT’s Luxury and Premium river cruise and touring portfolios.

She will work from her Winchester base and also APT’s offices in Amersham.

Hackney said: “Zoe’s detailed and wide ranging knowledge of our brand and river cruise and touring offerings will be invaluable as we communicate our point of difference and continue to grow in this market. We’re delighted to welcome her to the team.”